Klarna K-Rated - COSMETICS
Too hot for this time slot!
For Klarna’s first Australian TV campaign, Thinkerbell censored the deals: products appear under modesty pixelation, too raunchy for daytime television, and viewers scan a QR code on screen to reveal them. I directed, with Heckler producing, and built a set of ‘very Klarna’ apartments for the products to live in.
So much fur.
Credits
Client: ANZ Klarna Bank AB
Head of Marketing: Andrea Darling
Consumer Marketing Manager: Rebecca Selth
Agency: Thinkerbell
Production: Heckler
Stylist / Set Build: Rebecca Riegger
Director: Piotr Stopniak