Klarna K-Rated [household]

Klarna K-Rated [household]

Too hot for this time slot..!

Klarna is coming to Australia with deals that are too hot to show. The team at Thinkerbell came up with an idea that would have audiences scanning a QR code on their screens to reveal the K-Rated deal.

I assembled a team to build these ‘very Klarna’ apartments for the products to live in. I wanted the audiences to try to imagine what kind of character would occupy this space. …someone pretty cool no doubt :)

ANZ Klarna Bank AB Head of Marketing, Andrea Darling Consumer Marketing Manager, Rebecca Selth Content Coordinator, Emma Roffey Senior CRM Marketing Manager, Nicole Minty

Thinkerbell Thinker, Belle Thompson Creative Tinker, Cale Berry Tinker Producer, Maria Borowski Lead Tinker, Sesh Moodley Tinker, Shy Ganglani Lead Thinker Media, Aden Eltchelebi Thinker Media, Madeleine McConnachie Executive Creative Tinker, Tom Wenborn General Manager, Jaime Morgan Chief Creative Tinker, Jim Ingram CEO, Margie Reid Chief Thinker, Adam Ferrier

Production: Heckler HQ Director: Piotr Stopniak 1st AD: Johnny Greally Executive Producer: Will Alexander Producer: Georgia Noe O’Brien

DOP: Dan Freene ACS Production Designer: Rebecca Riegger

VFX Supervisor: Jamie Watson Head of 3D: Tom Corbett 3D Artists: Tim Jarick, Boris Fomin Creative Technologist: Gina Wagstaffe Senior Compositor: Bertrand Polivka Editors: Maud Chapuis, Daniel Page Colourist: Matt Fezz

Composer, Audio Engineer: Lord Fascinator