Klarna K-Rated - HOUSEHOLD

Too hot for this time slot..!

Klarna is coming to Australia with deals that are too hot to show. The team at Thinkerbell came up with an idea that would have audiences scanning a QR code on their screens to reveal the K-Rated deal - the products would be shown with some modesty censorship applied, too raunchy for daytime television.

They came to me to direct and I turned to Heckler to make it all happen. In all there were four 15sec spots accompanied by 15 unique 6sec socials.

I assembled a team to build these ‘very Klarna’ apartments for the products to live in. I wanted the audiences to try to imagine what kind of character would occupy this space. …someone pretty cool no doubt :)

So much fur…

/ / ANZ Klarna Bank AB

Head of Marketing, Andrea Darling

Consumer Marketing Manager, Rebecca Selth

Content Coordinator, Emma Roffey

Senior CRM Marketing Manager, Nicole Minty / / Thinkerbell

Thinker, Belle Thompson

Creative Tinker, Cale Berry

Tinker Producer, Maria Borowski

Lead Tinker, Sesh Moodley

Tinker, Shy Ganglani

Lead Thinker Media, Aden Eltchelebi

Thinker Media, Madeleine McConnachie

Executive Creative Tinker, Tom Wenborn

General Manager, Jaime Morgan

Chief Creative Tinker, Jim Ingram

CEO, Margie Reid

Chief Thinker, Adam Ferrier / / Production: Heckler HQ

Director: Piotr Stopniak

1st AD: Johnny Greally

Executive Producer: Will Alexander

Producer: Georgia Noe O’Brien / / DOP: Dan Freene ACS

Production Designer: Rebecca Riegger / / VFX Supervisor: Jamie Watson

Head of 3D: Tom Corbett

3D Artists: Tim Jarick, Boris Fomin

Creative Technologist: Gina Wagstaffe

Senior Compositor: Bertrand Polivka

Editors: Maud Chapuis, Daniel Page

Colourist: Matt Fezz

Composer, Audio Engineer: Lord Fascinator