Menulog: Last Order
Menulog handed its remaining media to local restaurants: one modular music video, 25 hyper-local TVCs.
The brief
Menulog’s Last Order: rather than spend its remaining media on itself, Menulog gave it to the local restaurants it works with.
The idea
A modular music video of Bliss’n’Esso hyperlocalised to a performance in front of real local shopfronts, so every restaurant could get its own spot.
The craft
A pioneering venture into AI production, over twenty thousand assets created and masterfully pushed through the Heckler vfx pipeline combining a greenscreen shoot of Bliss’n’Esso and AI generated backgrounds. The final edit features an even mix of real and AI generated Bliss’n’Essos.
The outcome
25 hyper-localised TVCs from a single shoot. AARON award winner. Lessons learned lay foundations of a bespoke AI pipeline.
Credits
Client: Menulog
Agency: Thinkerbell
ECD: Sesh Moodley
CD: Jack Burton
Production: Heckler, Made Promptly