The Goonlivet

Posted on Jul 18, 2026

Hello Friends!

This is one for the history books. Together with our friends at @emotiveagency we created this short film to launch Goonlivet! A 12 year old single malt in a tactical bag-in-box deployment. This product went live on April 1st, marking a new month and a new milestone. / / Client: Pernod Ricard

Global Marketing Director: Eric Thomson

Head of Marketing: Belinda Sanderson

Senior Brand Manager: Kristy Surace

Brand Manager: Josh Inbari / / Creative Agency: Emotive

Founder and CEO: Simon Joyce

Creative Directors: Rupert Taylor and Paul Sharp

Strategy Director: Michael Hogg

Business Director: Alison Daly

Senior producer: Aja Sandoval

Music Production: Electric Sheep

Music Composer: Declan Harsent

Mix: Georgia Collins

Executive Producer: Kate Stenhouse