The Goonlivet

Twelve-year-old single malt in a tactical bag-in-box deployment. Aka a goon sack.

Together with our friends at Emotive, we made the launch film for The Goonlivet: The Glenlivet 12 Year Old in a 1.5-litre bag-in-box, complete with a gold tap. It was played completely straight, released as a limited run at Sydney’s Maybe Sammy, and launched on April 1st.

Credits

Client: Pernod Ricard

Agency: Emotive

Global Marketing Director: Eric Thomson

Head of Marketing: Belinda Sanderson

Senior Brand Manager: Kristy Surace

Brand Manager: Josh Inbari