The Goonlivet

The Goonlivet

Hello Friends!

This is one for the history books. Together with our friends at @emotiveagency we created this short film to launch Goonlivet! A 12 year old single malt in a tactical bag-in-box deployment. This product went live on April 1st, marking a new month and a new milestone.

Client: Pernod Ricard

Global Marketing Director: Eric Thomson Head of Marketing: Belinda Sanderson Senior Brand Manager: Kristy Surace Brand Manager: Josh Inbari

Creative Agency: Emotive Founder and CEO: Simon Joyce Creative Directors: Rupert Taylor and Paul Sharp Strategy Director: Michael Hogg Business Director: Alison Daly Senior producer: Aja Sandoval

Music Production: Electric Sheep Music Composer: Declan Harsent Mix: Georgia Collins Executive Producer: Kate Stenhouse