OnePlus Nord Gray Ash

A textural exploration designed to evoke touch.

This was the global launch film for the special edition OnePlus Nord Gray Ash, a finely etched glass finish for the hugely popular Nord. Particle simulation echoes the raw, industrial feel of the ash colour and the matte texture, while staying out of the product’s way.

The project came to me via the good folks at Heckler, at the request of Steve Marolho. Huge thanks to Adrien Girault, whose attention to detail as lead designer was matched only by his C4D skills in creating the lion’s share of what you see.

The film generated over 1.4 million YouTube views within 72 hours, and went on to pass 2.4 million.

Credits

Client: OnePlus

Agency: Seventy Agency (Stockholm)

Creative Director: Victoria Jin

Creative Lead: Alexei Golob

Producer: Anna Zhigalova

Production / Post Production: Heckler

Executive Producers: Steve Marolho, Will Alexander

Director: Piotr Stopniak

Lead Designer: Adrien Girault