Goodman Group - Wired For Change

An entire city built as a circuit board, with a key statement from the company embedded at its centre.

Created for Yonder Creative as the hero animation for Goodman Group’s “Wired For Change” annual report. This was my attempt at a more maximalist, FUI-style piece, and a nice CGI challenge to build in only a few weeks. A bit of Houdini magic, a bit of compositing, but mostly flying around.

Credits

Client: Goodman Group

Agency: Yonder Creative

CD: Benjamin Gay, Julie Faktor

Account Director: Jesse Saffner

Animation/Design: Studio Stopniak

Music: Electric Sheep Music