P&O Cruises
Ice Cream Landscape

To celebrate a cross promotion between P&O Cruises and New Zealand Natural Ice Cream, we were asked to create a beautiful holiday vista entirely out of Ice Cream.

Working with photographer Shane Rozario, in our studio we built a small set out of polystyrene spheres to frame up the shot. Then with the help of a professional ice cream scooper and 80litres of ice cream we began assembling the set one scoop at a time. Although we didn’t get through all of the ice cream on the shoot day, we did however have an entire freezer of ice cream to snack on for the following few months. Omnomnomnommmm…

Agency: BMF
Art Direction: Alex Booker
Photography: Shane Rozario