NSW National Parks
Answer The Call

The brief was to bring three national park scenes to life with camera movement, bold typography and dramatic timelapsed skies. We achieved this by working with photographer Murray Fredericks and recreating the scene using projection mapping and image planes and then integrating 3D typography into the environments. The work can be seen in ad shells across Sydney, inviting the public to explore a little more of New South Wales.

Agency: The Hallway
Art Director: Corrine Goode
Photographer: Murray Fredericks